Displaying a pop-up too soon might interrupt customers' experience on a page, and customers most likely turn off at the popup without even reading your message. Waiting too long will end up missing a lot of possible conversions as the visitor might leave the site before the popup even shows (except exit popups, of course).
Let’s take a closer look at when you should display that popup to avoid these problems?
Since no one knows your site better than you do, you’ll have to conduct a popup timing tactic based on below information:
1. Target visitor behavior
Time isn’t the only way to measure user engagement. Use the scrolling targeting option in the popup setup. Specify the percentage that corresponds with the highest engagement point, and schedule the popup to display when a person scrolls past that point.
2. Match your funnel
When visitors move from home page to product pages, and other funnel steps, their engagement and interest in buying goes up. Now, for the most part, you can’t target a specific funnel, as in, displaying a popup once a visitor went through specific steps.
3. Targeted audience
Check this article on how to target the right customers.
4. Take note of the average time people spend on your website
The trick to popup timing is actually quite simple – you just need to discover a visitor engagement on a page. Google Analytics reports will show you how long visitors usually stay on your website and specific pages. Based on this information, 50% – 60% of the average time on page should be the right moment to show a pop-up.