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Build your SMS marketing campaign
Build your SMS marketing campaign

Learn the benefits and how to create an SMS campaign

Flowio Support avatar
Written by Flowio Support
Updated over a week ago

Research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email. That's why many merchants say that SMS marketing is a very effective method for them.

In this article, we will guide you on how to use the SMS editing tool in Flowio. Save your time and lessen your workload while still enhancing your business!

I. Edit on pre-built templates

Navigate for the Campaign the side menu > SMS > Create new

II. Start your new SMS marketing campaign

1. Personalized variants

You can add content variants as a personalization element to your SMS. This is the quickest way to send several messages at once but still keep it private and personal to each customer.

**Please be noted that STOP to opt-out is a required point. In case a customer opt-outs on your message, the system will update the phone status of this person to Unsubscribed and you can no longer send marketing messages to this customer.

2. Select your audience

Move on to select a group of customers to whom your campaign will be sent to. You can choose an available group or create a new group by filtering your audience.

Check this article to learn more on How to segment your audience list.

3. Schedule your campaign

You have two options of selecting the date and time to deliver your message:

  • Start now: delivering the SMS campaign immediately

  • Schedule for later: Select a date that you think would be the best time for your message to reach your audience.

4. Check your SMS Credits

Make a quick check on your current SMS credits to ensure that you have enough money to run the flows.

Click on 'TOP UP' at the top bar > you will be taken directly to the SMS credits page where you can check SMS price and top-up your balance.

Recheck everything one more time then you can Set live the campaign.

If you need further support, please feel free to contact us via live chat or email us at

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