I. Design your email campaigns

1. Quick edit from pre-built template

Setting up an email that looks professional and on-branded might be time-consuming, and what if you don't have an in-house designer to style each campaign? Don't worry. You can easily create an email by customizing our templates with the smart design tool to fit your desire.

Navigate for the Campaign on the side menu > Email > click on Create from blank and use our pre-built templates:

If you're using our template, remember to make a quick check on the content and adjust the logo, as well as add an URL to your button. Click to select an element on the template and edit it with the styling bar on the left:

To change the example images to your branded photos and logo, select the 'Remove' button then upload an image from your computer.

2. Create a whole new email campaign

You can create a brand new campaign without reusing our templates by clicking on the ‘Create from blank’ button.

There are many other components that you can add to your email:

For text, you can add any text that you think would be suitable for your customer, but make sure that it's clear first and be catchy second. If you have a special deal like a coupon for your customers, remember always to show it above the fold.

You can add content variants as a personalization element to your email campaign.

For example: When you add a content variant which is Name {{audience.name}}, our system will track and input your customer’s name into the body of your email so that it speaks directly to your audience and nobody else’s.

**Note: These variants will not show up in your test email.

Otherwise, please check the article to learn more about content variants.

Another essential component for an email campaign is a call-to-action button. Try making the button visible, eye-catching, and hard to ignore to increase your conversion rate and encourage your customers to act quickly:

Last but not least, your emails should already include an option to allow customers to unsubscribe. Not only is it a basic part of unsubscribe best practices, but it’s required by law under the CAN-SPAM Act.

You can add an unsubscribe link in your email footer, as well as other information such as your company address, official flagship store, etc. A clean and clear footer is most appreciated.

Note: You can save your design as a template for other campaigns by clicking on 'More options' icon at the top right side of your screen.

To reuse your templates, click on 'Load from template' to open the template library.

II. Adjust Sender's Email

Before Save the email, click on the SUBJECT section above to edit the sender's information:

The default sender's email is the one verified from our system. You can add your own sender’s email. Please check this article on how to add sender signature.

Remember to fulfill your 'Sender's Name' and 'Subject'

You should send a test email first to make sure the email looks nice when your customer receives it

III. Select your audience

Move on to select a group of customers to whom your campaign will be sent to. You can choose an available group or create a new group by filtering your audience.

Check this article to learn more on How to segment your audience list.

IV. Schedule your campaign

You have two options of selecting date and time to deliver your message:

  • Start now: delivering the SMS campaign immediately

  • Schedule for later: Select a date that you think would be the best time for your message to reach your audience.

Recheck everything one more time then you can Set live the flow.

If you need further support, please feel free to contact us via live chat or email us at support@flowio.app

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