The ‘Condition’ Component can help you split the flow and target your customers with different scenarios based on your purposes towards recipients
For example, with an abandoned checkout flow, you can conditionally sort your audience by their order value so that high-value orders will receive an email with a little discount; low-value orders will receive a simple reminder email only:
Add and Configure
To add a new Condition component, drag-and-drop it from the sidebar to your flow. After adding the condition, your flow will be split into 2 scenarios: WHEN MATCHED and IF NOT, so that you can plan your strategies for people who match the conditions and who do not.
Our system will get the information from your platforms such as user data and order information, you could apply it to Condition for the Flows
- For Abandoned checkouts flow, your customer can place an order by either email address or phone number. You can click on Add a Condition > Order > scrolling down to find Phone - has any value. The flow will be split into 2 branches: orders that meet your conditions will receive an SMS, and those that don't meet the conditions will receive an email.
- You can send an email with a discount code to a customer who has spent more than $500 but hasn't returned within 30 days as a thank you for their trust and to encourage them to order again. By using flow with trigger Loyal Customers - Total spend: 500 and Condition is Last order date more than 30 days ago.
This condition will be clickable when you add it under the Email/SMS component.
- Let's say you have a Welcome flow that sends your new subscribers a thank you email with a discount code to encourage them to place their first order. You may want to send the second email to those who haven't opened the previous one. This is something you can accomplish with Follow-up action conditions - Open within 24 hours.
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